Christensen noticed the actual work of selling fish was repetitive, cold and exhausting. It occurred to him that the fishmongers might not enjoy every part of their job, but they chose to bring joy to how they approached it. They also sold a lot of fish. He asked the fishmongers if he could film them and they agreed. Lee Copeland Gladwin reports the events at hand spawned a film entitled Fish to be released, June 1998. John Christensen created the Fish Philosophy in 1998. From the film, a book entitled Fish! A Remarkable Way to Boost Morale and Improve Results, by Stephen C. Lundin, Harry Paul, and John Christensen was written.[3] When Christensen and his team examined the footage, they identified four simple practices anyone could apply to their work and life.[4] Karen Boynes, asserts once application of the four concepts of choosing your attitude, play, make someone's day, and be there, start, the environment changes to welcome positivity into the work place.[5] ChartHouse Learning called these concepts The Fish! Philosophy.
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